Reinier advises national and international companies
reinier.russell@russell.nl +31 20 301 55 55There are no general rules for facade advertising. The rules are determined for each municipality independently. However, the more prominent and invasive the advertising is, the sooner a permit will be required. Therefore, first check the rules in your municipality or ask legal advice before placing facade advertising.
Each municipality determines separately in its general municipal by-law whether, and under which conditions, facade advertising is allowed. Many municipalities have a permit system: facade advertising without a permit is prohibited.
In some cases, submitting a notification form is sufficient. A notification might be sufficient if the facade advertising requires no structural intervention, for instance if the advertising is painted onto the facade of a building and is not illuminated. If screws and bolts are used, a permit will soon be necessary.
If a permit is required, the municipality will check it against criteria such as size, location, structural safety and requirements regarding the external appearance of buildings. If your business is located in a listed-building, there may be further restrictions as to the appearance of the advertising and its integration into the building. In that case, an additional listed-building consent is required. Now that post-war functional architecture is increasingly being designated as listed buildings, you may also find yourself unexpectedly sitting in a listed building.
If an existing facade advertising needs to be replaced, current permit criteria apply to the replacement. This could make ‘replacement by the same’ impossible. Therefore, in the event of a replacement or renovation check what the applicable rules are.
If your business is not eligible for a required permit for facade advertising, you might want to consider alternatives, such as a flag pole, advertising on a lighting column or advertising on your company cars. These alternatives may also be subject to a permit but the conditions thereof might be less restrictive.
Do you need legal advice on facade advertising? Or do you have any other questions about real estate and rent? Please contact us:
The use of general terms and conditions is something companies can no longer do without. Contracting parties refer to their own general terms and conditions in small print, often containing favorable clauses for their own benefit. But what is the power of general terms and conditions? And what should be considered when using them?
From 1 July 2024, the Affordable Rent Act came into force. Some additional provisions came into force on 1 January 2025. What obligations must landlords now comply with?
Probably as of 1 July 2024, terminating temporary lease of residential accommodation will become more difficult for landlords. However, there are some exceptions. What are the new rules for temporary letting of residential accommodation?
Why is it wise for a landlord to include a diplomat clause in a temporary rental agreement and what is the content of this clause?
A new EU regulation requires anyone wishing to import cultural goods into the EU to have an import license or submit an importer’s declaration. When is which type of document required? How does it affect art dealers, galleries, auction houses and collectors, both inside and outside the EU?
Several times last year, the Amsterdam District Court annulled a clause in lease agreements that gave landlords the freedom to increase the rent by more than the inflation rate. This voided all rent increases from the beginning of the lease. But is this a correct interpretation of European consumer law?
